Project Lead International Branding & Communications (32 - 40 hours/week)

Are you passionate about international storytelling, strategic branding, and connecting talent with purpose? Then this might be your next move.

Brainport Development, the regional economic development agency, works closely with many partners to strengthen Brainport Eindhoven. The organization shapes the regional economic strategy, develops and implements projects, offers business advice, promotes the region nationally and internationally, and supports companies and knowledge institutions in developing creative, innovative solutions for challenges in areas such as education, the labor market, health, mobility, and energy. For more information and to explore our ambitions for the coming years, read our ‘meerjarenplan 2025-2032’ (Dutch only).

About the role
To strengthen our position as one of the most innovative regions in the world and support the growing labor market, attracting and retaining international talent is essential.
As Project Lead International Branding & Communications you will be part of the International Talent Program team. You will work closely with the program manager, project leads, colleagues from the marketing & communications team, and external partners. You will be responsible for developing, coordinating and executing all branding, marketing and communication activities aimed at international audiences. You will play a vital role in attracting new international talent to the Brainport region and in strengthening connections with those already living, working, or studying here. This includes frequent collaboration with companies, educational institutions, and regional stakeholders.

Your key responsibilities

International Branding, Content Creation & Campaigns

• Develop and implement a content strategy for the International Talent Program, based on the brand strategy and (customer journey) research of the target audiences.

• Co-develop, coordinate, and contribute to campaigns aligned with the pillars of the regional vision on international talent and International Talent Program initiatives: targeted attraction and retention of international talent, increasing the stay rate of international students, empowering spouses, and fostering an inclusive society. In short: translating complex agendas into impactful storytelling.

• Translate and further develop the Brainport Regional Value Proposition (RVP) and associated toolkit into compelling (digital) narratives for international audiences.

• Help build and strengthen Brainport’s international brand identity as an attractive tech hub to live, work, and study.

• Create accessible, audience-relevant, and high-quality content such as articles, blogs, interviews, testimonials, social media posts, and newsletters.

• Responsible for the international Brainport Eindhoven Study & Work website and related platforms and channels.

• Organize and support steering group and sounding board meetings.

Stakeholder Engagement & Collaboration

• Collaborate with companies, knowledge institutions, and regional partners (e.g. campuses) to co-create and distribute content (interviews, visuals, etc.); manage coordination with external suppliers.

• Provide input for and coordinate international newsletters (regional and global audiences).

Monitoring, Evaluation & Innovation

• Analyze audience engagement and content performance; report on reach, impact, and effectiveness.

• Contribute to research initiatives and translate insights into actionable strategies.

• Identify trends in international communications and emerging content formats.

• Continuously optimize tone of voice, formats, and distribution strategies.

What Your Day Might Look Like

08:30   Starting with a good cup of coffee or tea while checking your email.

09:00   Online meeting with a company about implementing the Regional Value Proposition and toolkit.

09:30   Team week start, where we connect the developments to concrete activities and new opportunities.

10:00   Meeting with an external agency to prepare an upcoming steering committee, where you will present the concept for a new international online campaign to internal and external stakeholders.

11:30   Online editorial meeting about the upcoming edition of Homewards, the social onboarding program of the region, an initiative from Eindhoven365, Holland Expat Center South, and Brainport Development.

12:30   Daily lunch at the Brainport office with colleagues. Or take a short walk through the Philips de Jongh Park.

13:00   Translate insights of new research about international talent to our international content strategy and schedule follow-up actions.  

15:00   Monthly content meeting with the Marketing & Communications colleagues.

16:30   Interview with an international student for a new testimonial for the website and newsletter.

Your Profile

• Several years of experience in (place) branding, marketing and/or communication. Experienced in developing and executing marketing plans and (online) campaigns, and skilled in managing projects and collaborating with external agencies.

• Excellent writing and communication skills in English (C1/C2), with a strong sense for tone, nuance, and audience.

• Dutch is our main working language, therefore proficiency in Dutch is considered a plus. However, we welcome international applicants who are willing to learn the language.

• Creative, proactive, and well-organized. Ability to combine strategic thinking with hands-on content production to bring ideas to life.

• You’re a builder and a pioneer — passionate about making a difference and eager to strengthen Brainport’s international brand.

Our Offer

The culture at Brainport Development is defined by pragmatism and a strong sense of drive. We work based on trust – meaning you’ll enjoy a high level of autonomy and plenty of space for your own initiatives. This is a dynamic role with a great deal of variety and challenge, driven by our ambitions and the wide range of stakeholders and activities involved.

We also offer:

• A competitive salary and a one-year contract, with the intention to extend. Depending on your background and experience, you’ll be placed in either entry-level scale 10 (starting at €3.616 gross per month based on 40 hours/week) or project lead scale 11 (starting at €4.855 gross per month based on 40 hours/week).

• An attractive bike scheme, public transport allowance and/or travel reimbursement.

• Access to a broad network across business, education, and government within Brainport Eindhoven’s unique innovation ecosystem.

• An informal, collaborative atmosphere and an inspiring workplace at Eindhoven’s Innovation District, Strijp-T. Our spacious and light-filled office includes a free daily lunch, organic fruit, and the company of our office dog, Teddy.

• The flexibility to alternate between working from the office and from home. If you don’t yet have an ergonomic home workspace, we’ll help you set one up.

Does this sound like a match?
Please upload your resume and motivation letter via the apply button. Feel free to add anything you believe could convince us of your working style and quality.

If you have a notice period with your current employer and/or any holidays planned, please be sure to mention it as well.

We would love to hear from you before July 27th.

Introductory interviews will take place between July 30 and August 5. Second-round interviews are scheduled for August 11, 12, and 13.

At Brainport Development, we’re committed to building an inclusive and diverse team. As part of the international Brainport community, we believe in the power of different perspectives, new ideas and shared purpose. If you're inspired by what you've read, we warmly invite you to reach out—no matter your background.